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The objective of this phase is to learn how to generate ideas and turn them into value. The contents of “Initiative” have therefore been divided into three parts or phases:  

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Creativity: This stage is focused on turning these innovative, personal and business concerns into ideas that generate and bring value in different areas and sectors.

Canvas model: Business Model Generation is based on the idea generated in the creativity phase for defining and creating a business model that takes into consideration all its elements and interactions among them.

Valuation: This is focused on analysis and determination of market value of the initiative prior to undertaking it in order to minimise and mitigate possible risks.

Creativity is learned, like learning to read.” Sir Ken Robinson

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